TheCMOcircle
Circle – 5

The 1st Circle

Trust as a New KPI

Bold ideas. Candid dialogue. A collective inquiry into trust as the foundation of sustainable growth.

23 Jan 2026Bengaluru

Convened with

LocobuzzVerbinden

A Glimpse into the First Gathering of TheCMOcircle

When Trust Took Centre Stage

When experience speaks, the room listens.

The Circle convened around a shared truth: trust has shifted from a brand ideal to a business imperative. No longer symbolic, it now lives in everyday decisions, trade-offs, and moments where clarity is rare and accountability is visible.

What emerged was not consensus, but candour. Leaders exchanged real experiences, challenged assumptions, and explored how trust is built, tested, and sustained beyond definitions and standards. The evening closed with a collective clarity that trust cannot be retrofitted or rushed, only earned over time.

Because long-term value is built when trust is consistent.

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Voices in the Circle

A curated group of senior marketing leaders, brought together for perspectives and reflections.

Mukund Setlur

Mukund Setlur

Head of Marketing, Paramount Assure

Archana Venkat

Archana Venkat

Growth Strategy Advisor, Founders & CXOs

Jermina Menon

Jermina Menon

Brand Strategist, Bhartiya Urban

Reena Mary

Reena Mary

Global Brand Marketing Strategist

Shruti Sharma

Shruti Sharma

Marketing Manager, Nova Nordisk

Nakul Gupta

Nakul Gupta

CMO, BBQ Nation

Ankit Taparia

Ankit Taparia

Head of Marketing, Yulu

David Karambekar

David Karambekar

Head of Marketing & Communications, Stanley Lifestyles

Shagufta D'sa

Shagufta D'sa

Head of Partnership & Marketing, OptimizeGEO

Vishwanath Harpanahalli

Vishwanath Harpanahalli

Co-Founder & CBO, Wazito

Playbook: 1st Edition Of TheCMOcircle

A reflection of TheCMOcircle, not a summary.

TheCMOcircle Playbook brings together the ideas that surfaced when senior marketing leaders gathered to examine trust not as a sentiment, but as a KPI shaping decisions, brands, and long-term value.

The Playbook reflects the moments, insights, and questions that lingered beyond the room. It captures how trust is being built, challenged, and redefined in real leadership contexts today.

A record of the Circle, meant to be read and returned to.

Download the Playbook
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Highlights From The Circle

The Circle Continues...

The journey has just begun.

The conversations sparked here are already finding their way into the next room. A new set of leaders, a new city, and the same intent to question, challenge, and shape what marketing leadership stands for today.

The 2nd Circle gathers in Mumbai

Explore the 2nd Circle →

A Global Circle of Influence

TheCMOcircle convenes marketing leaders to engage with the complexities of the role as it exists today. It explores critical questions that don’t have easy answers. It is not a stage for polished viewpoints, but a space for candid dialogue, where ideas are examined, challenged, and refined through collective thinking.